Operators:
To educate niche directory operators on how to best provide a resource that is a value rich service to a specific target market. To illuminate and discuss best uses for advances and opportunities in marketing technique and technology. To provide a support group of like-minded individuals who face similar challenges.

Advertisers :
To provide a one-stop resource for education and discussion of the unique targeted marketing opportunites offered by niche directories and portals.

To the World Wide Web:
To build a better web by using technology to empower people instead of using people to empower technology. .